Thumbs-up? Not always a good sign.
The thumbs-up gesture generally has a positive connotation in most countries.
But that’s not the case in parts of Western Africa and the Middle East. Here, the thumbs-up gesture has a pejorative meaning. It is used in the same way as the middle finger gesture and is seen as an obscene insult.
Sometimes, your next target market sees things quite differently.
Going global? Here’s how we can help.
In order for them to understand you, you need to understand them first.
We reveal what makes your target market tick. From values and traditions to naming, colors and processes. Our in-country branding and creative experts help you develop strategies to hit any ground running.
How does your audience think and speak? Are you on a first-name basis? What kind of slogans are they into? And how do they feel about gender-inclusive language? We’ll make sure you hit the right note in any language.
Our recipe for success: 40% translation and 60% creation. We adapt concepts, ads and taglines, and localize your content. In other words, we transform your Quarter Pounder into a Royale with Cheese.
In some cases, adapting content just doesn’t cut it. Which is when we bring in our exclusive network of professional creatives to come up with unique, market-specific campaigns from scratch.
We’ll put in a good word for you. With Google, Bing, Baidu, Yandex and Yahoo! Our selected language experts research keywords and structure your message to resonate with search engines just as much as humans.
From new payment methods to new alphabets – your app or website may look quite different in other markets. Our expert UX testers make sure one thing remains the same: the wow factor.
When does deep localization make sense?
For anything that needs to earn customer trust - including your product itself.
Product and service design
Global branding and ad campaigns
Online stores and ecommerce apps
Websites and digital marketing content
Video content and concepts
Newsletters, mailings and brochures
What exactly does localization mean?
Learn how to set yourself up for international growth in the Supertext Magazine.
Where is your next target market?
We localize your content for the whole wide world. And for Hollywood, sometimes even beyond.
Never lost in translation: our clients.
Any industry, any target market – we’ve got it covered. Here are just a few examples of our work.