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What’s missing in ChatGPT?
Human thinking.

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There’s no denying that ChatGPT and other AI developments are impressive. But they are profoundly different from a writer making a genuine connection with the reader.

They don’t understand or think. They generate and therefore replicate, which has little to do with creative work. And they’re trained on data from all over the place – which is also how you might describe the quality of the output.

Coming up with truly original content requires out-of-the-box thinking, years of experience and the relentless pursuit of that wow factor. Combining human brilliance with the efficiency of AI is the way to go.

Let’s do it.

A super human network of language experts and creative writers.

There is no secret ingredient. It’s all about the people.

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Handpicked professional copywriters

Since 2005, we have vetted thousands of writers and editors. Very few have outstanding writing skills. And they are the ones we work with.

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Content marketing creators

Content serves a purpose, especially when it comes to marketing. We help you inform, entertain, convince and sell with passion.

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Multilingual project managers

Get your campaign across borders and into new markets by adapting content to local cultures without sacrificing the brand.

How we transform your AI content into convincing copywriting.

In a heartbeat.

Edit and improve machine output

Upload your text and get it fine-tuned by our writers. Quick and convenient.


Creative direction and tech support

Discuss your projects with handpicked copywriters and prompt engineers.


Looking for a tailor-made solution?
Contact us via email, give us a call at +41 43 500 33 80 or schedule a free meeting.

AI copy editing – what’s in it for me?

In short: the perfect blend between artificial intelligence and human excellence.

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Quality, structure and logic

As impressive as the tools may be, the quality of the output is very uneven. Our professional editors know the pitfalls, remove AI hallucinations and optimize it all until everything makes perfect sense.

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Fact-checking and brand safety

Large language models use whatever the internet has to offer – including plenty of errors and biases. That’s the last thing your brand wants. We take care of fact-checking so you can publish with confidence.

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Search engine optimization (SEO)

ChatGPT might throw in keywords – but it can’t conjure up the kind of added value Google wants. We rework your content to make sure it comes out on top. In search results and in the minds of your audience.

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Originality and persuasion

Another thing AI can’t do: think. Such as about how you can convince clients in an elegant way. Coming up with powerful ideas behind persuasive copy is a very human thing – even in the age of AI.

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Brand style and tone of voice

Your brand’s vibe can’t be measured in numbers. Which makes it hard to grasp for a machine. That’s where our best marketing writers come in – to inject heart and soul into your content.

Humanize and localize your content in more than 100 languages.

We adapt your content for the whole wide world. And the world wide web.

Why the best translation is no translation

What makes Supertext the best choice for content writing?

We’ve been storytellers from chapter one.

Creating ideas that are worth writing about is at the very core of who we are. When we launched in 2005 as the world’s first online copywriting and editing service, our aim was to help clients write better. To inject heart and soul into words. To make an impact. We called this a “tune-up”, and it was the first service we ever offered. And we’ve remained true to our roots, writing and creating in multiple languages, with the same mission as at the start – freeing the world from bad copy.

There’s a reason why this mission has endured for nearly two decades. What we do is, at its core, very human. Disruptors and robots may be capable of producing vast numbers of words in the blink of an eye, but really connecting with the audience takes emotion, inspiration and personality. Getting inside the reader’s head and finding the perfect phrase to capture a message is something AI won’t be able to do for a long time yet.

Let’s do a very human thing: talk.

Fill out the form below or schedule a free meeting right away.


Where are you on the AI copywriting journey?*

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